Partner-Enablement as-a-Service


We help manufacturers

  • with high-priced products that require explanation

  • with functioning direct sales – which is difficult to scale further

  • generate more sales through partners in indirect sales.

We enable your partners to build up more sales and product expertise:

  • through competent partner enablement consulting

  • with our own enablement platform “Smart Knowledge Hub”

Partner-Enablement as-a-Service


We help manufacturers

  • with high-priced products that require explanation

  • with functioning direct sales – which is difficult to scale further

  • generate more sales through partners in indirect sales.

We enable your partners to build up more sales and product expertise:

  • through competent partner enablement consulting

  • with our own enablement platform “Smart Knowledge Hub”

Our customers:


More sales through partners

Indirect sales as a sales pipeline

  • Many IT providers like to think of partner sales primarily in terms of partners being a great additional sales team and generating new leads. After all, that is the goal. Organizationally, the first thing they think about is how partner sales can be managed and processed, which evaluations are needed and whether gamification with leaderboards about the partners with the strongest deals makes sense. New partners are recruited, but the hoped-for turnover is a long time coming.

  • Why is that? If you ask the partners, they are very enthusiastic about the solution, but the initial effort required to familiarize their own sales and project staff with the respective product is high.

  • Of course, digital support should be established for partner sales. Here there is a choice between “all-in-one” partner portals or individual solutions. Many “all-in-one” partner portals focus on integration into existing CRM systems and monitoring sales generation by partners. Other companies work with information pages and e-mails to keep their partners up to date; individual support from partner managers quickly becomes very time-consuming.

Manage instead of empower

Three common mistakes in indirect sales

But why do many providers in individual sales fail to achieve their sales targets and KPIs?

Support in the provision of information and documents for partners – i.e. enabling – has a lower priority or has not been built up methodically and purposefully.

  • 1. focus on sales monitoring and KPIs when introducing partner portals

  • 2. existing information services for partners are often inadequate, difficult to access and even outdated

  • 3. the development of and access to knowledge at the partner and its individual managers is not considered

Empowering instead of managing

The key to more sales in indirect sales

Your partners need to be onboarded quickly and easily and trained, tested and certified for your products and solutions. Building sales and product expertise among partners has been proven to increase sales.

Enablement – i.e. building up the knowledge and expertise of partners – is the lever for more sales. This must be the focus of partner management, as it is the prerequisite for success.

Competent partners inspire customers with their solution.

  • Build up your partners’ sales and product expertise quickly and easily

  • Use of existing product, marketing and sales materials

  • Defining uniform standards and structures for partners

  • Inspire and motivate your partners with your solution

Successful partner sales are based on the empowerment of your partners!

We help you to build up the sales and product expertise of your partners – in just 3 steps:

1) Build up product knowledge

To build product expertise, we look at your existing sales, marketing and product content together and build onboarding and training paths as well as corresponding exams and certifications super easily and quickly.
If necessary, we can also create additional content for you.

3) Map processes

We map the processes required to build up your partners’ expertise very simply on our “Smart Knowledge Hub (SKH)” enablement platform, which has already proven itself on the market many times over. Don’t worry: this won’t be an IT project! The SKH is set up and available very quickly as a Platform-aaS (PasS) – we only need minimal input from the IT department, if any at all.

2) Build up sales expertise

In order to ensure that your partners have the necessary sales expertise, we also provide really good training for sales and lead generation from our partner (TBD).

What do our customers say?


— Rita Humlach

Marketing & Business Development – Sharp/NEC

“For us – the Smart Knowledge Hub is ideal, to activate our knowledge with limited resources and motivate partners and employees to learn.”


— Robin Reips

Project Manager Digital Marketing – Alexander Binzel Schweisstechnik

“The Smart Knowledge Hub offers us the ideal platform for global distribution and for Service 4.0 of our high- quality products. Not only because of the easy distribution, but because the administration effort is minimal.”


— IBG Group, Board

Projekt feedback – IBG Group

“We were congratulated on having designed and set up a system within three (3) months, which in other companies would take 9 months for the specifications alone. We are convinced that we have designed and set up a future-proof system that will offer added value in the coming years across 5 brands in 56 companies with 422 sales staff worldwide and is an important pillar of the company’s growth and change.

Partner-Enablement Consulting

Our experienced team, together with our partners, will be happy to advise you on the various topics relating to partner sales:

  • Partner Strategy

  • Analysis of product, marketing and sales materials

  • Creation of training content

  • Creation of onboarding and enablement paths

  • Creation of tests and certifications

  • Creation of partner communities

  • Ready-To-Go – Sales-Training

Our Partner-Enablement plattform:

We map the processes required to build up your partners’ expertise very simply on our “Smart Knowledge Hub (SKH)” enablement platform, which has already proven itself on the market many times over. Don’t worry: this won’t be an IT project! The SKH is set up and available very quickly as a Platform-aaS (PasS) – we only need minimal input from the IT department, if any at all.

“Smart Knowledge Hub”

Based on our “Smart Knowledge Hub”, we currently empower over 500 partners with around 6,000 partner employees: inside

Therefore Pokeshot

With Pokeshot, we ourselves were a sales, consulting and technology partner of Jive Software and an ISV (Independent Software Vendor) partner of Microsoft for many years and therefore know the needs of partners first-hand.

With our solution (for partner enablement aaS) based on our “Smart Knowledge Hub”, we currently empower over 500 partners with around 6,000 partner employees.

Our findings and approach stem from our many years of experience in the we:

  • Reduce the time for training / onboarding partners by -30

  • Save -50% on training and education costs for partners

  • Performance increase of partners +10%

(Take a look at the success stories on our Webseite ).

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