Use Case: Customer Community
Nowadays, capturing the attention of your customers is more complicated than ever. On the one hand, prospective customers are more flexible and use new channels to get acquainted with companies they are interested in. If your company can’t adapt to these new circumstances, it won’t be able to get customers to take notice of it. You will be only one of many brands. But there are also other challenges, including how to identify customers, how to engage them, how to integrate their ideas into company processes and how to manage their relationships with your organization.